All publishers are required to adhere to the following policies, so
please read them carefully. If you fail to comply with these policies
without permission from Google, we reserve the right to disable ad
serving to your site and/or disable your AdSense account at any time. If
your account is disabled, you will not be eligible for further
participation in the AdSense program.
Because we may change our
policies at any time, please check here often for updates. In accordance
with our online Terms and Conditions, it's your responsibility to keep
up to date with, and adhere to, the policies posted here. Exceptions
to these policies are permitted only with authorization from Google.
Google AdSense Policies Overview:
Invalid clicks and impressions
Publishers
may not click their own ads or use any means to inflate impressions
and/or clicks artificially, including manual methods.
Encouraging clicks
Publishers
may not ask others to click their ads or use deceptive implementation
methods to obtain clicks. This includes, but is not limited to,
offering compensation to users for viewing ads or performing searches,
promising to raise money for third parties for such behavior or placing
images next to individual ads.
Content guidelines
Publishers
may not place AdSense code on pages with content that violates any of
our content guidelines. Some examples include content that is adult,
violent or advocating racial intolerance. Please see our prohibited
content article for more information.
Copyrighted material
AdSense
publishers may not display Google ads on webpages with content
protected by copyright law unless they have the necessary legal rights
to display that content. This includes sites that display copyrighted
material, sites hosting copyrighted files, or sites that provide links
driving traffic to sites that contain copyrighted material. Please see
our DMCA policy for more information.
Counterfeit goods
AdSense
publishers may not display Google ads on webpages that offer for sale
or promote the sale of counterfeit goods. Counterfeit goods contain a
trademark or logo that is identical to or substantially
indistinguishable from the trademark of another. They mimic the brand
features of the product in an attempt to pass themselves off as a
genuine product of the brand owner.
Webmaster guidelines
AdSense publishers are required to adhere to the webmaster quality guidelines.
Traffic sources
Google
ads may not be placed on pages receiving traffic from certain sources.
For example, publishers may not participate in paid-to-click programs,
send unwanted emails or display ads as the result of the action of any
software application. Also, publishers using online advertising must
ensure that their pages comply with Google's Landing Page Quality
Guidelines.
Ad behavior
Publishers are
permitted to make modifications to the AdSense ad code so long as those
modifications do not artificially inflate ad performance or harm
advertisers. Please see Modification of the AdSense ad code for more
information.
Ad placement
Publishers are
encouraged to experiment with a variety of placements and ad formats.
However, AdSense code may not be placed in inappropriate places such as
pop-ups, emails or software. Publishers must also adhere to the
policies for each product used. Please see our ad placement policies
article for more information.
Site behavior
Sites
showing Google ads should be easy for users to navigate. Sites may not
change user preferences, redirect users to unwanted websites, initiate
downloads, include malware or contain pop-ups or pop-unders that
interfere with site navigation.
Google advertising cookies
AdSense
publishers must have and abide by a privacy policy that discloses that
third parties may be placing and reading cookies on your users'
browsers, or using web beacons to collect information as a result of ad
serving on your website.
Identifying users
Publishers must not pass any information to Google:
- that Google could use or recognize as personally-identifiable information; or
- that
permanently identifies a particular device (such as a mobile phone's
unique device identifier if such an identifier cannot be reset).
For more information, please refer to Guidance for complying with the Identifying Users Policy.
Privacy
You
must disclose clearly any data collection, sharing and usage that
takes place on any site, app or other property as a consequence of your
use of any Google advertising service. To comply with this disclosure
obligation with respect to Google’s use of data, you have the option to
display a prominent link to How Google uses data when you use our
partners’ sites or apps.
Children's Online Privacy Protection Act (COPPA)
If
you implement any Google advertising service on a site or section of a
site that is covered by the Children's Online Privacy Protection Act
(COPPA), (a) you must notify Google of those sites or sections of sites
covered by COPPA using the tools found here:
https://www.google.com/webmasters/tools/coppa, or the method for apps described here:
https://developers.google.com/mobile-ads-sdk/docs/admob/additional-controls,
and (b) you must not use interest-based advertising (including
remarketing) to target: (i) past or current activity by users known by
you to be under the age of 13 years or (ii) past or current activity on
sites directed at users under the age of 13 years.
Gambling content
AdSense
restricts the placement of ads on gambling sites and gambling-related
content. We have different policies for gambling content based on the
country in which a publisher is located. Publishers outside a limited
group of countries are not allowed to place ads on any gambling content
or on any pages with links to gambling content. This includes any
content that allows users to place bets or play games in exchange for
an opportunity to earn money or other prizes.
Product-specific policies
AdSense for content:
Publishers may place up to three AdSense for content units on one
webpage. This includes a maximum of one 300x600 ad unit (or similar
sized ad) per page. In addition to three AdSense for content ad units,
publishers may also place up to three link units and two search boxes
on each page. These policies apply to both desktop and high-end mobile
optimized sites.
AdSense for search: A maximum of
two Google AdSense for search boxes may be placed per page. Also, a
single link unit or image ad only may be placed on pages with AdSense
for search results. Queries must originate from users inputting data
directly into the search box and cannot be modified. This includes
pre-populating the search box with terms or hard-coding direct links to
search results pages. AdSense for search code may not be integrated
into any software application such as a toolbar. The online AdSense for
search product is limited to five (5) billion queries per account from
the period of July 1st to June 30th of the following year.
Source :
https://support.google.com/adsense/answer/48182
